Too often, demos feel like an info dump. Features, functions, buzzwords – but little emotional impact. Prospects tune out. That’s where structure and intention make all the difference.
A well-crafted demo script ensures you:
With our script, your team won’t wing it; they’ll own the moment.
Below is an overview of the stages your demo should flow through. Use it as a base and customise to your product, offering, or industry.
| Stage | Purpose | What to Do |
| 1. Rapport & Agenda Setting | Put the prospect at ease and set the path | Start with a personal connection, confirm time available, and agree on outcomes |
| 2. Current State & Pain Discovery | Uncover what’s really at stake | Ask open questions, dig for emotion, quantify the cost of inaction |
| 3. Future Vision & Benefits | Paint what life looks like with your solution | Use storytelling, metaphor, and “before/after” contrasts |
| 4. Feature-to-Benefit Mapping | Translate features into outcomes | For each key feature you demo, map it to a business benefit |
| 5. Social Proof & Case Stories | Remove doubt | Share real client wins, metrics, and testimonials |
| 6. Objection Handling & Clarification | Answer doubts before they derail the sale | Use a planned objection map and reassurance language |
| 7. Ask for Commitment / Next Step | Create forward motion | Propose an “advance” – pilot, trial, follow-up call, or proposal |
You can expand or compress stages depending on your complexity or time constraints.
1. Download the Template
Receive our fully annotated Product Demo Script template. It’s ready to customise and use immediately.
2. Run a Practice Demo
Use the script internally first. Record, role-play, refine. Use feedback to adapt tone, timing, or examples.
3. Pilot with Real Prospects
Select one or two live prospects to test the script. Compare conversion rates before vs. after.
4. Scale and Iterate
Train the full team, pair with coaching, monitor performance metrics, and evolve the script over time.
That’s it, straightforward, structured, and proven.
We’re Australia’s go-to specialists in sales transformation. With decades of experience and a training philosophy grounded in mindset and behavioural science, we deliver outcome-based programs that don’t just teach concepts, they embed capability.
Whether your team is in Melbourne, Sydney, Brisbane, Perth, or Adelaide, or operating virtually across the country, our tailored coaching, workshops, and ongoing support will ensure your demos convert like never before.
We don’t just hand you a script and walk away. We stay with you through practice, feedback, and optimisation, because your success is our success.
Drive measurable results with tailored strategies.
“Raimond delivered the sales program in a very engaging approach with plenty of learning insights, practice, role-playing and assessments. Raimond also reinforced each training modules with examples and scenarios that helped with skills development catered for team members with no sales experience and sales background.”
“Dynamo Selling teaches one how to remain fresh and identify potential lapses, gaps and shortcomings, then shows you how to fill them while maintaining a growth mindset with minimal stress – all with passion and zeal. Most importantly it shows you how to grow sales! Rai is an excellent communicator, and his sense of empathy and purpose make the program a total pleasure”
“An experience and journey well worth the time. Brad was able to gain an understanding of the industry and our company, engage directly with our sales team, and work to educate and advise them on effective, yet relevant, selling techniques. Skills learned during real-time scenario practice, as well as prior experiences from other sectors, will hold our team in great stead as we continue to enhance our client relations. Many thanks to Brad and the team for their efforts.”
Q1. Is this demo script suitable for all types of products or services?
Yes, the structure is versatile. We teach you how to map your unique features, value propositions, and stories into the script. Whether you’re selling SaaS, hardware, consulting, or professional services, the core flow remains powerful.
Q2. How long should my demo be?
Ideally, 20 to 45 minutes, depending on complexity. The goal is to respect the prospect’s time while giving you enough space to engage emotionally, present value, and handle objections.
Q3. Can my team deviate from the script?
Absolutely. The script is a guide, not a cage. It’s structured to ensure consistency, but sellers should adapt language, examples, and pacing to their style and prospect.
Q4. What if a prospect asks something not in the script?
That’s expected. We train your team to pivot gracefully using “bridging statements”. We also encourage objection logs so future versions of the script can evolve.
Q5. How will we know if the script is working?
We recommend tracking key metrics: demo-to-proposal ratio, deal close rate, deal size, and feedback from prospects. Over time, you should see improved conversion, faster sales cycles, and fewer objections mid-demo.
Q6. Do you provide coaching or support beyond delivering the script?
Yes. We don’t stop at handing over a script. Our service includes role-play training, coaching, feedback cycles, and continuous optimisation to help your team embed the method and improve over time.
