How to Sell Through Curiosity?
Curiosity is why we ask questions, the reason we seek answers, and the reason we want to learn more about what we don’t know.
Curiosity is a natural part of the human experience, and it can be a powerful tool in the world of selling.
Our sense of curiosity is often dulled or muted because we are constantly bombarded with advertisements. Whether it’s the television, radio, or the Internet, we’re regularly exposed to ads. The problem is that the ads we see are for products and services that don’t interest us most of the time.
Why? Because we’ve been conditioned not to pay attention to ads. If we don’t pay attention, we are not curious.
We’ve all had the experience of seeing an ad that grabs our attention, and then we’re drawn to the product or service being advertised. But the truth is, we probably won’t buy it. This is a problem that we need to change.
You’re probably asking, “How can we get people to buy a product?”
While that’s a valid question, try to shift perspectives and dig deeper into human psychology.
Instead, ask, “How can we get people to be more curious about the products and services they’re exposed to?”
In this post, we demonstrate how to use curiosity as a tool to sell products and services and how to turn your customers into brand evangelists.
How Can You Tap Into Your Customer’s Curiosity to Sell More?
One of the most powerful tools you can use in selling is curiosity.
Curiosity is an underrated component of sales psychology. At Dynamo Selling, we create custom sales training programs based on the latest scientific research in neuropsychology and our client’s unique needs. For a complimentary consultation, please send us a quick message or give us a call!
Now, let’s break down how curiosity works and how you can use it.
The Psychology of Curiosity
Curiosity is a basic human instinct. We ask questions, take risks, and try new things. Curiosity is hardwired into our genes. And it’s been proven that asking someone a question can change their behaviour and even make them feel more comfortable.
When we experience curiosity, we’re curious about something. That could be a new restaurant, a new movie, or a new product or service.
Curiosity is based on our need for novelty and the desire to learn more about something. This desire can motivate us to try new things and even make us feel better about ourselves.
When we’re curious about a new product or service, we tend to:
- Experience new feelings, sensations, or emotions.
- Become more creative.
- Have more positive thoughts.
- Feel more confident.
- Feel more hopeful about the future.
We want to explore new things because curiosity makes us feel good. We can’t help but be curious about something we haven’t experienced before. This curiosity is rooted in our need to feel challenged, which comes from our need for novelty.
The Curious Customer
Here are three things every salesperson must know about their customers:
- Most people are curious about how things work. By answering their questions, you can help them understand the benefits of your product or service.
- People are often more interested in knowing why they should buy something rather than what it will do for them. You can use this interest in curiosity as an effective tool to sell your product or service.
- When selling a product or service, try to be curious about your potential customer’s needs. If you can ask questions that make them feel as if you are genuinely interested in their needs, you will be more likely to sell them what they need.
How Can Salespeople Be More Curious?
Curiosity is a positive emotion because it stimulates us to do new things, and it’s also an essential part of learning. It helps us learn more about ourselves and the world.
You can use curiosity to get other people interested in learning about you.
Unfortunately, many salespeople struggle to build a genuine curiosity about their prospects. Instead of real interest, they rely on a false sense of curiosity to get a sale, and they may be afraid of “selling” if they do.
To build an emotional connection, you need to be curious about yourself; curiosity also involves learning more about yourself.
Once we are genuine in presenting ourselves, we can build emotional connections with clients.
Another issue salespeople face is that they aren’t sure how to talk about their product in a way that generates curiosity.
But if you don’t have curiosity, you won’t have the desire to learn about what you are selling. If you are curious about your product or service, you are more likely to try it and sell it.
Here are six things you should be curious about:
- You need to be curious about the benefits of your product.
- You need to be curious about the features of your product.
- You need to be curious about the price of your product.
- You need to be curious about the competition in your market.
- You need to be curious about the value of your product.
- You need to be curious about the advantages of your product.
Are you curious to learn more? Dynamo Selling provides sales training courses to take your sales skills to the next level.
Our tailor-made sales training sessions incorporate the latest research in neuropsychology, human behaviour, and market trends.
We offer sales training to organisations in Melbourne and beyond!
Contact us today for a complimentary consultation with a sales training expert.