30% Month-on-Month Growth at City Automobiles Through Retail Sales Training and Sales Coaching
City Automobiles, located in Burnley, is a high-performing retail automotive dealership led by experienced Managing Director John Pascoe. After previously engaging Dynamo Selling at one of his Kia dealerships with outstanding results, John once again partnered with Raimond Volpe and the team—this time to develop the sales capability of his team at City Automobiles.
Having seen the measurable success of structured sales coaching and targeted retail sales training, John knew this approach would help take City Automobiles to the next level.
Tailored Strategy for Retail Sales Success
From day one, the focus was clear: build a programme tailored specifically to the demands of retail sales in a high-traffic dealership environment. Dynamo delivered a blend of on-site, live training sessions and virtual workshops, designed to energise the team and deliver immediate, real-world results.
This wasn’t theoretical training—it was hands-on retail sales training created to improve how the team engaged walk-ins, handled calls, and maximised every customer interaction through both face-to-face selling and phone selling techniques.
The training centred around:
- Strong, confident introductions
- Customer qualification and needs discovery
- Real-time objection handling
- Building urgency and trust in a retail setting
- Clear, effective closing strategies
By refining both retail selling techniques and phone-based processes, the team gained tools that could be implemented immediately across all customer touchpoints.
Outstanding Growth and Momentum
Within just four months, City Automobiles experienced consistent 30% month-on-month growth—the strongest sales performance the business had seen in its history. The results were a direct outcome of focused sales coaching, behaviour change, and the introduction of structure and accountability.
Team members weren’t just more motivated—they were transformed. They took ownership of their performance and became more confident in their ability to convert leads and enquiries into lasting sales.
“Working with Raimond Volpe and Dynamo Selling has been phenomenal. Our team was not only motivated—they were equipped. We had our best three months ever, and the results speak for themselves.”
— John Pascoe, Managing Director
A Business-Wide Transformation
Following the initial success, City Automobiles expanded the engagement—bringing Dynamo in to deliver customer service training, with the service department next in line. This shift from training a single team to influencing the wider business culture demonstrates the broader value of retail sales training done right.
It’s not just about selling more—it’s about embedding high-performance habits throughout the organisation.
Built for Long-Term Retail Sales Success
City Automobiles now serves as a benchmark for retail selling excellence. With tailored retail sales training, high-impact sales coaching, and a results-focused sales course, they’ve established a culture of consistent growth and measurable success.
This case study highlights what can happen when a business commits to structured retail sales coaching and training. Whether it’s face-to-face selling, phone selling, or long-term customer engagement, the right programme delivers results that go well beyond the showroom floor.
A Business-Wide Transformation
Following the initial success, City Automobiles expanded the engagement—bringing Dynamo in to deliver customer service training, with the service department next in line. This shift from training a single team to influencing the wider business culture demonstrates the broader value of retail sales training done right.
It’s not just about selling more—it’s about embedding high-performance habits throughout the organisation.
Built for Long-Term Retail Sales Success
City Automobiles now serves as a benchmark for retail selling excellence. With tailored retail sales training, high-impact sales coaching, and a results-focused sales course, they’ve established a culture of consistent growth and measurable success.
This case study highlights what can happen when a business commits to structured retail sales coaching and training. Whether it’s face-to-face selling, phone selling, or long-term customer engagement, the right programme delivers results that go well beyond the showroom floor.
