Driving Explosive Growth Through Sales Coaching – Victor Nikolic, Sales Manager, Sydney Car Wholesalers

When Victor Nikolic first joined Sydney Car Wholesalers as Sales Manager, he was full of potential but needed refinement. Despite his enthusiasm, his sales performance was not hitting the levels expected by the business. Recognising the need for professional development, his Managing Director, Rob Alha, reached out to Dynamo Selling to elevate Victor’s skills through a structured sales coaching program.

What began as a need for sales training quickly evolved into a transformational journey. We worked closely with Victor over a full program of tailored coaching sessions, covering everything from lead conversion to negotiation tactics, behavioural understanding, and business growth strategies. Within months, Victor’s performance skyrocketed—he was achieving 200% to 300% of his sales targets consistently. The turnaround was nothing short of remarkable.

With results this strong, the business couldn’t afford to stop. Victor transitioned into high-performance mentoring, where we continued to build on the foundation laid during the initial sales course. Our focus shifted from individual improvement to building business systems, enhancing leadership skills, and ultimately preparing Victor to take a broader role in business development.

One of the key factors in Victor’s success was the integration of AI tools and automation into his daily workflow. We introduced him to AI-driven strategies for handling leads, analysing performance, and communicating more effectively. This digital transformation helped the business streamline operations and manage the rapid influx of customers.

As the business grew, it went from a startup-style operation to a booming, high-demand dealership. Victor’s leadership became a key asset, as he applied the principles of sales coaching not just to himself, but across his team. New hires were brought on, processes were systemised, and a performance-driven culture was embedded in the business.

We also worked closely on human behaviour techniques—helping Victor understand how to read clients, build trust quickly, and use advanced influence and persuasion methods to close deals. These soft skills became hard results. Conversion rates soared, and client satisfaction remained high, even amidst their expansion.

Victor and Rob have both spoken highly of the results delivered. In fact, they’ve continued engaging with Dynamo for ongoing support, as they now plan to scale even further.

“It was a total transformation—not just in our numbers, but in the way we think, lead, and operate. Dynamo’s coaching was a game changer.”
— Victor Nikolic

Today, Sydney Car Wholesalers is a shining example of what happens when sales coaching, structured training, and modern tools like AI come together to drive business performance. Their story is a testament to what’s possible when you invest in your team—and back it with the right strategy.