Painting The Town Rochele

Painting The Town Rochele!

Rochele Painting, a formidable family-owned business with its headquarters in Brisbane, has grown organically under the energetic leadership of the founders, Rocco & Michele Festa, since 1975. From domestic to high-rise buildings and factories to entire developments, Rochele Painting has soared. So why did they contact Dynamo Selling?

Building A Bridges

As all founders discover, the bigger a company gets, the further away the founder is from the client-facing side of the business. Wanting to bridge this gap, Rochele called Dynamo Selling to help them permeate their founder’s business and sales philosophy through all levels of the company.

The gap had developed as Rochele had grown from a home office business in 1975 to handling 1000 painting projects a year between 2007 & 2011. They then doubled that within six years and continued to explode with work, undertaking projects across South East Queensland from Tweed, through Brisbane and as far north as Tewantin.

To help Rochele enrich their company’s client-focused culture, our strategists, Raimond and Sam, started by mapping out a plan of approach for the organisation a few months ago. This included planned discussions across all levels of the organisation, diverse training workshops and goal setting.

Gathering Input From All Levels

Knowing how to help a client involves input from every level of a company, as each level reflects the impact of the other levels that surround them. Dynamo extracted a rich source of company information and detailed insights into diverse issues.

These tabled issues were then analysed systematically with the client and separately and a plan of action was collaboratively created. Each issue had a unique solution, a corrective or supportive action and a goal allocated to it.

Some of the solutions that were allocated involved:

  • Behaviour training
  • Mind mapping training
  • The psychology of sales training
  • Training on understanding people
  • Training on reading people and body language
  • The general understanding of sales training

Additional training and workshops showed the entire staff how to develop relationships with clients, build rapport and handle objections. We also covered critical needs such as client retention, questioning techniques and switching strategies to get results.

The estimations team is engaged in ongoing specialist workshops that are already delivering great results!

What Was The Outcome?

Hear it from the client:

“Dynamo Selling was exactly what we were after. They understood our business objective and catered for the business perfectly.”

Sam Festa, MD, Rochele Painting June 2022

Rochele has seen an immediate effect on their turnover and customer satisfaction off the back of this training with results that started as ‘great’ and are now record-breaking. The tailored sales coaching with the estimators has proved to be highly successful as the finest details were thoroughly covered.

Dynamo Selling has been engaged to continue with more training of the Rochele Painting team. Watch them paint the town Rochele!

If you want to start your record-breaking months for 2022, call us now!