Perfection Fresh Case Study: How Dynamo Selling Sales Coaching Helped Gen Z Talent Thrive
Perfection Fresh is one of Australia’s leading fresh produce companies, known for innovation, sustainability, and supplying premium fruits and vegetables to retailers nationwide. As part of their commitment to nurturing new talent, Perfection Fresh onboarded a group of Gen Z graduates entering the agricultural workforce — bright, ambitious, but lacking experience in communication, confidence, and sales structure.
Among this group was Tom, who initially approached us seeking a tailored sales coaching program. His goal was clear: to improve his own communication skills, while also helping his peers develop confidence, sales techniques, and a strong process they could apply in their day-to-day roles.
From that initial contact, Dynamo Selling was brought in to run a dynamic sales coaching program led by Brad, one of our most experienced sales coaches. The training was designed specifically to support emerging professionals like Tom and his cohort — individuals with strong technical potential but limited exposure to structured sales conversations or customer-facing roles.
The Challenge: Building Confidence, Communication and Process
When we first met the group, they were a mix of shy, hesitant communicators — unsure how to pitch ideas, ask the right questions, or navigate objections in a real-world setting. The team lacked a repeatable structure and needed help understanding how to connect with different communication and personality types, especially when working across departments or dealing with clients.
The broader goal of the program was to:
- Build confidence and motivation in young talent
- Introduce a structured sales process
- Strengthen communication techniques
- Teach effective questioning and objection handling
- Create behavioural awareness to adapt to different customer and team personalities
The Solution: Targeted Sales Coaching for Emerging Talent
Over a structured program of interactive sessions, the team was guided through a proven sales coaching framework that combined practical skill-building with live role-play, personality insights (such as DISC styles), and structured selling techniques.
Led by Brad, our sales coach, the sessions were energetic, fun, and highly engaging. The transformation in the room was obvious. From week to week, each individual stepped up — going from quiet observers to confident communicators who were actively participating, having fun, and putting new skills into action.
Tom, who initiated the program, shared his feedback:
“Dynamo Selling fully exceeded my expectations. It was a fun and engaging course. Brad was a great coach.”
One of the standout outcomes was Lin, who after the training, was promoted to Supply Development Officer at Perfection Fresh — a direct result of the confidence, structure, and practical communication tools she gained through the program.
The Results: A Catapult in Capability and Confidence
The results of this sales coaching program weren’t just incremental — they were exponential. What began as a quiet group of recent graduates turned into a dynamic, confident team ready to represent Perfection Fresh with professionalism and pride.
Key takeaways for the group included:
- A clear, repeatable sales process
- Improved ability to ask powerful questions
- Understanding how to adjust communication based on personality and behavioural types
- Increased team confidence and motivation
The momentum built during the coaching sessions has continued long after the training concluded. With a structured foundation in place, the team now has the tools to grow into high-performing professionals — ready to take on the challenges of an evolving agriculture and produce industry.
