Transforming Phone Selling and Lead Conversion – Masseuse Massage
Masseuse Massage is one of Australia’s leading distributors of high-end massage chairs, known for their national footprint and strong reputation in the wellness and lifestyle sector. With a team of dedicated sales professionals across the country, the business sought to sharpen its performance, enhance team motivation, and lift conversion rates—particularly in response to a surge in lead generation campaigns.
This isn’t the first time Dynamo Selling has partnered with Masseuse Massage. We worked with the business a couple of years ago and delivered impressive results. It’s because of that earlier success that Leon Krupinski, the company’s National Sales Manager, re-engaged us to take the team’s sales performance to the next level once again.
Leon was clear in his objective: he wanted better conversion rates, stronger engagement from his team, and a more effective structure around inbound and outbound lead handling—especially when it came to phone selling.
The Approach
The sales team was originally made up of 24 staff members. To maximise impact, Dynamo first conducted a large group session to lay the foundation and assess team dynamics. From there, the team was strategically divided into two smaller focused groups of 12, allowing for more tailored and results-driven coaching.
The emphasis was placed on practical, real-world skills:
- How to open conversations effectively
- Structuring sales calls with confidence
- Creating urgency
- Handling objections
- And most importantly, closing with conviction
We aligned these elements with their existing lead generation efforts to ensure the sales process was both efficient and consistent.
To further embed the learnings, Dynamo conducted spot-fire sessions—hands-on, on-the-ground coaching interventions where we either worked with individuals or addressed small teams directly. These rapid-fire, situational workshops provided immediate feedback and live application, allowing us to course-correct, motivate, and upskill the team in real time.
The Outcome
The results spoke for themselves. Momentum quickly built across both groups. Several team members emerged as standout performers, dramatically improving their conversion rates on inbound campaigns. Team morale lifted noticeably, and a renewed sense of focus took hold.
Through consistent sales coaching, we helped instil daily routines, confidence on the phone, and a sense of ownership in the sales process. The shift from passive lead handling to proactive phone selling made a significant impact.
Not only did we improve overall performance, but we also equipped the team with long-term tools—introductions, value statements, closing techniques, and mindset frameworks—all covered as part of our sales course structure.
“The team really responded to the program. We saw better results, better structure, and more energy across the board. We’re continuing the partnership with Dynamo Selling because we’re seeing real value.”
— Leon Krupinski, National Sales Manager
Looking Ahead
With ongoing collaboration now in place, Masseuse Massage is poised to build on this momentum. The foundation has been laid, and with a skilled, motivated team now in action, the business is primed for long-term growth.
This case demonstrates how focused sales training, sales coaching, and a structured sales course—combined with practical, on-the-ground execution—can transform a sales team’s mindset, capability, and bottom-line performance.
