Case Study: From the Trenches to the Top – How Sales Coaching Helped Titan Lineboring Scale
Titan Lineboring, based in regional Western Australia, is a growing specialist business in heavy equipment maintenance, servicing mining, construction, and earthmoving clients across the state. At the helm is Lucas Giannangelo, a hands-on, blue collar onsite machinist, turned Managing Director, who had a powerful goal: to step off the tools, spend more time with his family, and scale his first business with professionalism, structure, and confidence.
When Lucas came to Dynamo Selling, he was honest about where he stood: no sales background, no previous white-collar experience, and no formal communication training. What he did have was a hunger to grow and a strong desire to learn how to lead conversations, win work, and build a pipeline — all while creating a sustainable business model he could scale.
The Challenge: From Tools to Transformation
Lucas was stepping into completely new territory — the world of sales training and communication. What he needed was more than just a script or a few quick tips. He needed a full mindset shift, a structured sales process, and someone to help him gain confidence in presenting his value to high-level clients.
At Dynamo Selling, we see this kind of transition all the time — and we know how powerful sales coaching can be when delivered with the right structure and energy. Lucas didn’t just want to learn how to sell — he wanted to become a confident business owner who could run meetings, pitch deals, and convert clients with certainty.
The Solution: Real Sales Coaching with Real Results
Over the course of his sales coaching program, Lucas was immersed in practical training that pushed him out of his comfort zone and into new territory. Through live role plays, tailored exercises, and direct feedback, he began to unlock communication tools he “didn’t even know existed.”
He described the experience as “discovering a new world of communication” — something he had never been exposed to on the tools. He embraced the discomfort of role plays, challenged himself to present, and began to deeply understand both the sales process and his own growth as a leader.
The sessions focused on:
- Developing a structured sales process from initial contact to close
- Mastering effective communication and questioning
- Understanding client psychology and buying behaviour
- Increasing confidence and professionalism in high-stakes meetings
As his sales training progressed, so did his outcomes. I personally witnessed Lucas shift from a nervous, inexperienced salesman, into a composed, persuasive Managing Director. His confidence skyrocketed — and so did his results.
The Results: Confidence Up, Conversions Up
Since completing the program, Lucas has landed multiple high-value clients and closed several large deals — deals that wouldn’t have been possible without his newfound ability to lead conversations and follow a structured sales process. He continues to share stories with us about successful meetings and breakthrough moments with key stakeholders.
- Confidence in client meetings: up significantly
- Conversion rate: up by over 60%
- Deal size: increased, with several five-figure projects secured
- Professionalism and structure: completely transformed
Lucas isn’t stopping here. We’re planning ongoing sales training later this year to keep his momentum strong and help Titan Lineboring scale even further.
Final Thoughts
Lucas’s journey proves that you don’t need a corporate background to master the art of communication. With the right sales coaching, structure, and mindset, anyone can transform
— from blue collar to the boardroom.
If you’re like Lucas and ready to take your business to the next level, our tailored sales training can give you the tools, confidence, and structure to scale. Contact Dynamo Selling today and unlock your full potential.
