Sales Coaching Elevates Performance at Sell Your Prestige Car
In the high-value world of prestige car sales, closing deals requires more than product knowledge—it demands insight into people, emotional intelligence, and structure. That’s why James Susler, Managing Director of Sell Your Prestige Car, engaged Raimond Volpe and the team at Dynamo Selling to help drive long-term behavioural change and measurable sales results.
With a team of 15 salespeople and support staff, Sell Your Prestige Car embarked on a comprehensive, three-month sales coaching programme, tailored specifically for the luxury automotive market.
Who is Sell Your Prestige Car?
Based in Australia, Sell Your Prestige Car specialises in buying and selling high-end vehicles. Dealing with discerning clientele and high-value transactions, James Susler recognised the importance of not only motivating his team—but equipping them with the tools, structure, and mindset needed to thrive.
This wasn’t the first training the team had ever done, but it was the most in-depth. The goal was clear: achieve lasting behavioural change, boost performance, and embed new levels of accountability and communication excellence.
The Approach: Tailored Sales Coaching for Automotive Excellence
The training was designed with a behavioural edge. This wasn’t just about scripts or surface-level techniques. It was a combination of sales training and deep coaching focused on:
- Understanding customer psychology
- Mastering face-to-face and phone selling
- Adapting communication styles in high-stakes negotiations
- Handling objections without losing rapport
- Building structure around daily sales activity
- Creating internal motivation and consistency
Sessions included live workshops, scenario-based role-plays, and real-time feedback—designed to help the team refine every stage of their customer interaction, from the initial conversation to final close.
The emphasis was on turning average conversations into high-converting interactions, while fostering a mindset of excellence across the team.
The Results: Culture, Confidence, and Conversion
The feedback was immediate—and overwhelmingly positive. Team members reported a noticeable lift in confidence, communication skills, and structure in their sales process.
Over the course of the programme, Sell Your Prestige Car experienced:
- A rise in conversion rates
- Higher levels of team morale and motivation
- Strong engagement from both salespeople and support staff
- Continued performance momentum, even post-training
What made the difference was the behavioural angle. Salespeople weren’t just told what to do—they were coached on why it works and how to execute it with authenticity.
“The feedback from the team was exceptional. Not only did we see a lift in performance, but the mindset and motivation improved across the board. Raimond’s approach to sales coaching really made a difference.”
— James Susler, Managing Director
Ongoing Success and Future Expansion
Following the success of the initial engagement, Sell Your Prestige Car is now exploring additional support to maintain momentum. The focus is on continuous improvement and scaling the impact across more departments.
This case demonstrates the power of targeted sales coaching—not just as a motivational tool, but as a strategic lever for behavioural transformation and business growth.
For high-performing sales teams working in competitive, high-value environments, structured sales training and intelligent coaching can unlock not only better performance—but lasting cultural improvement.
