High-Growth Transformation Through Sales Coaching – Hock My Car, Campbelltown NSW

When Robert Alha, Managing Director of Hock My Car, reached out to Dynamo Selling, the business was operational but lacked structure and consistency. Based in Campbelltown, NSW, Hock My Car specialises in short-term personal loans secured against vehicle collateral. While the service offering was strong, the business needed direction—and the sales team needed refinement.

That’s where we stepped in.

We began by assessing their existing operations, sales habits, and growth barriers. It became immediately clear: the potential was there, but they needed a clear sales strategy and structure to scale effectively. Our team designed a complete sales coaching program tailored to their goals.

This included developing performance frameworks, streamlining processes, and embedding accountability across the team. We also delivered targeted sales training, focused on lead handling, customer interaction, and conversion techniques.

The impact was immediate.

Within weeks, team performance began to lift. Within months, the business experienced over 60% month-on-month growth—not as a one-off spike, but as a sustained trajectory. The sales volume became so high that the company began recruiting new staff just to keep up with demand.

This transformation wasn’t based on hype. It was grounded in building systems, reinforcing behaviours, and creating a results-driven culture. The sales coaching shifted the team’s mindset, aligning their daily actions with clear business outcomes.

As part of the engagement, we also supported the business with operational improvements—implementing analytical tools, tracking mechanisms, and scalable systems to manage and measure performance across the board. This gave the team clarity, structure, and confidence.

Today, Hock My Car is in full growth mode—expanding its reach, increasing headcount, and building on the foundation that’s been laid. They’re not just succeeding—they’re thriving.

“The difference is night and day. We now have a confident team, real systems, and the numbers to back it up.”
— Robert Alha, Managing Director

The Hock My Car journey is a powerful example of what happens when sales coaching, sales training, and a robust sales strategy come together. It’s not just about short-term results—it’s about building long-term momentum, and this team is just getting started.