Case Study: How Sales Training Transformed a Chiropractic Practice – The Success of Cherrett Chiropractic
Overview
When Ash Cherrett, owner of Cherrett Chiropractic, first reached out to Dynamo Selling, his goal was simple – to grow his practice. As a skilled chiropractor, Ash excelled in patient care but wanted to strengthen the business side of his clinic. Like many healthcare professionals, sales and communication were not his natural strengths. He knew that to scale effectively, he needed professional sales training, sales coaching, and guidance on business structure, planning, and client engagement.
Challenge
Cherrett Chiropractic was already attracting patients through digital marketing and word-of-mouth, but Ash noticed gaps in conversion rates, follow-ups, and team communication. His leads were solid, but too many were slipping through the cracks.
Ash wanted to:
- Improve his ability to convert leads into long-term patients
- Develop confidence in discussing treatment plans and pricing
- Build a clear business plan and growth structure
- Strengthen his team’s communication and sales process
- Learn prospecting and lead generation strategies that felt authentic to his profession
While chiropractic care is traditionally clinical, Ash recognized that growth required mastering the human behavior and sales psychology behind client decisions.
Solution
Through a series of one-on-one sales coaching sessions and strategic business workshops, Dynamo Selling worked closely with Ash to redesign both his mindset and his business model.
- Sales Training for Non-Sales Professionals
Ash participated in tailored sales training sessions designed specifically for service professionals. These focused on understanding buyer behaviour, tone, body language, and conversational frameworks that naturally lead to commitment – without the pressure or “hard sell.” - Business Planning and Structure
Together, we mapped out a clear business growth plan with measurable milestones. This included identifying key revenue drivers, streamlining admin processes, and introducing a lead tracking system to ensure every inquiry was followed up effectively. - Lead Generation and Prospecting Techniques
We introduced scalable strategies for attracting and nurturing new leads through digital channels, referrals, and community engagement. These methods were built around authenticity, trust, and credibility – essential traits in the healthcare industry. - Communication and Confidence Building
Through roleplay and real world conversation simulations, Ash learned to confidently explain his treatment value, handle objections, and build stronger relationships with potential and existing patients.
Results
Within weeks, Ash noticed measurable improvements:
- Increased conversion rates from initial consultations to care plans
- Higher patient retention due to stronger communication and follow-up
- A clear business structure with defined growth targets and accountability
- Greater confidence in discussing value, pricing, and long term outcomes
Most importantly, Ash developed a renewed sense of leadership and control over his business. The transformation extended beyond sales -it empowered him to become a more strategic, confident business owner.
Key Takeaways
This case study highlights how sales training for chiropractors and other service based professionals can completely transform a business. Effective sales coaching is not about pushy tactics -it’s about learning how to connect, communicate, and create genuine value for clients.
At Dynamo Selling, we specialise in helping professionals like Ash master the art of influence, communication, and business scalability. Whether you’re in health, retail, construction, or professional services, our proven sales training programs and AI-enhanced coaching systems can help you generate more leads, close more sales, and grow faster.
Ready to Grow Your Business?
If you’re a business owner looking to scale, just like Cherrett Chiropractic, our expert sales training and sales coaching programs will help you master the skills to sell confidently, lead effectively, and grow sustainably.
Visit Dynamo Selling to discover how our AI-powered sales systems and human-focused coaching can help you achieve the next level of business success.
