Dynamo Selling’s Sales Coaching Guides HPE

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Hewlett Packard Enterprises (HPE) is a multinational enterprise information technology company.

Their client portfolio consists of businesses, governments, and public sector organizations. In total, HPE employs over 60,000 people and has revenues of over $28 billion. The company has more than 350,000 customers in 170 countries around the world.

A Historic Decision and A Sales Coach

HPE was seeking a next-level type, tailored sales training and development program. This encompassed workshops, training, and coaching modules that were hands-on, scenario-based, and fully interactive.

Despite HPE’s extensive internal training, there was a strong business case to engage a tried, trusted, and proven external training provider to further elevate and enhance the sales team’s capabilities, skills, and confidence.

There is an abundance of sales training companies out there; however, none can compare to the custom programs that Dynamo Selling provides.

HPE definitely took notice.

HPE wanted its sales team to enhance verbal and nonverbal sales skills with its clients concerning positioning their world-class products and services. As a result, HPE’s Australian and New Zealand-based Infrastructure Services Installed Base (IB) hired Dynamo Selling to help train their sales team. Their aim was to improve motivation, customer engagement, and selling skills.

Navid Keramatipour is an IB sales representative for HPE who has been recognized for his stellar performance by management. He was young, enthusiastic, and brimming with potential; however, he needed the right communication skills, EQ techniques, and coaching experience to bring his talents to life.

After completing Dynamo Selling’s sales training and coaching program, he won the IB team’s Top New Business award for the first half of the 2022 business year.

A Winning Sales Coaching Strategy 

After numerous calls, consultations, and in-depth business analyses, HPE tasked Dynamo Selling with conducting a two-day workshop alongside private sales coaching sessions.

Did you know that sales coaching has been scientifically proven to be an effective method of reinforcing the knowledge learned during sales training sessions?

Broadly speaking, the sales training program for HPE was designed to help the sales team understand the sales process, the importance of listening and developing a solid relationship with the customer, as well as understanding how to present a solution that meets the needs of the customer and ultimately close the deal.

Sales training sessions also featured two types of real-world simulations. The first was a series of scenarios designed to mirror real-life sales situations in which the team would find themselves.

The second was mock demonstrations specific to the needs of IB salespeople.

Dynamo Selling was able to help Navid fully prepare for his professional presentation in front of a panel of five judges. Drawing on the knowledge gained from his attendance at Dynamo Selling’s sales training program and multiple one-on-one sales coaching sessions, Navid strengthened critical points of his case study and sharpened his public speaking skills.

Astonishing Results Through Sales Coaching 

 

Since engaging Dynamo Selling, HPE has reported these miraculous results among their sales team:

  • Considerable interpersonal and professional growth

  • Increased confidence and capability

  • Several record months in revenue after the training

  • Several trained people have been recognized at a local and a regional level more than ever for excellence in sales performance.

 

These impressive results have resulted in HPE committing to an ongoing, long-term relationship with Dynamo Selling.

This new partnership will see Dynamo Selling’s continued support of HPE’s sales team and help them drive growth by working together to develop a wide variety of sales skills in a highly competitive market.\

Dynamo Selling’s custom sales training and sales coaching programs are suited for any industry and business, no matter the size or scope.

 

Contact us today to see how we can help you maximise your team’s potential and soar above the competition.

 

 

 

 

 

City Kia’s growth continues to soar after their sales coaching

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Kia Corporation commonly known as Kia was founded in May 1944 and is South Korea’s oldest manufacturer of motor vehicles.

Today, Kia produces more than 1.4 million vehicles a year at 14 manufacturing and assembly operations in eight countries. The Corporation has more than 40,000 employees and annual revenues of more than US$17 billion.

City Kia Burnley is a unique dealership when compared to the other distributors around the world. It is a family-owned and run business and has been since 1948 with Jay Pascoe.

The Pascoe’s, three generations of car men with over 70-years’ experience in business, continue to develop the great legacy of the family and all the committed years they have put into offering excellent car service and, especially, customer service. Their motto is “let our family look after your family. John Pascoe junior lives by the motto “when you buy a car from us, you become part of our family”.

With this proud history, City Kia Burnley are determined to keep up the tradition of service excellence and strive to meet all the expectations their customers have come to enjoy. Therefore, Managing Director, John Pascoe junior and the leadership team turned to Dynamo Selling for sales coaching and sales training. They wanted assistance with their sales and customer service teams with the following:

  • Body language techniques,
  • Skills around turning leads/people from just browsing into sales customers,
  • Conflict Resolution skills around when the cars were going to arrive (Covid-19 impacted),
  • Skills around keeping people happy,
  • Behavioural Psychology/ People’s Psyche,
  • Upselling and capitalising on the showroom floor,
  • Skills in maximising productivity during busy times,
  • Subtle Skills to showcase the automotives

City Kia Burnley’s aim is to provide perfect service and car maintenance. “I engaged Dynamo selling to rejuvenate my sales team. We have seen an increase in the number of cars sold straight month on month since the training and can’t wait to do more training. I highly recommend Rai and Dynamo selling training to any company seeking sales and performance training.” John Pascoe – Managing Director, City Kia

Summary of Results

City Kia have shown a surge in sales following our sales coaching and this continues to rise. After 3 months of their staff completing this sales training, they have experienced a 50% increase in overall sales and that these figures are growing monthly.

“We engaged Rai for a tailored online Sales Domination Program with a Virtual Coaching Package as this had the optimal timeframe and tailored content, so we could find ways to thrive and not limit our expansion potential and growth.

The sales training itself was incredibly engaging and thought-provoking with some very simple and effective processes to implement.

The team have not only provided positive feedback verbally, but we have, most importantly, seen this reflected in our premium category’s performance. Performance has improved, team morale has increased, and the overall business has grown.”

John Pascoe – Owner, City Kia

“Ray was extremely knowledgeable and engaging. I have taken many key sales skills to enhance my chances of closing customers more often.”
Ben Pym – Sales Executive – City Kia

Engage Tech Case Study

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Discover how Dynamo Selling’s cold calling blueprint helped this high-profile tech company achieve massive growth by obtaining record meetings booked straight after completing the sales training and sales coaching course!

EngageTech’s goal is “To make your business grow.”

 

performance chart

 

Engage Tech has over ten years of experience working with start-ups and scale-ups to enterprise companies.  EngageTech is completely transparent about its processes and tailors its approach to its clients’ unique product or service offerings.

Their team of 10 to 14 working in the technology industry space do a lot of outbound cold calling.   Raimond convinced the management that cold calling is an art form, and if you’re not cutting it with cold calling in the current space, they’re definitely at a disadvantage.

Dynamo Selling’s initial engagement was for a half-day sales training workshop to help EngageTech increase its cold-calling results.  Raimond had several discussions with EngageTech’s management team and encouraged them to develop and implement a retention program that has been integral to their continued growth – retention is the key, through their sales training and sales coaching program.

As well as changing behaviours and habits, the goal is to provide the tools and make the team accountable for them, ensuring techniques are utilised effectively so they can sit back and watch the results as they grow.

Dynamo Selling’s trainers are cold-calling experts rolling up their sleeves and re-enacting cold calls with the team.  PowerPoints, on their own, no longer cut it for this type of specialised sales training.  Dynamo reignites conversations around cold calling with live role plays to generate momentum and trust.

Scenarios with problem clients were played out using methodologies incorporating Dynamo’s success guaranteed, cold calling blueprint.   The EngageTech team was highly motivated, and the results were astounding once the momentum took hold, together with other learned competencies, such as:

  • Body language
  • Tone
  • Cold calling
  • Understanding how to read different personality types
  • Objection handling

Productivity and time management have increased substantially.  Being able to see the growth is satisfying and pleasing to see.  EngageTech has nearly doubled the number of meetings booked since completing this sales training and coaching course with Dynamo, as seen in the above graph!

EngageTech plan to continue sales training with Dynamo Selling, once the growth spurt is over.  The team is utilising all key skills acquired through training, ensuring their continued success!

Moving forward, Raimond and the Dynamo Selling team look forward to sharing some newly developed selling techniques with EngageTech to increase their sales further.

Wyatt Horbury and Johnathan Derwin give us their insight of how beneficial the sales training provided by Dynamo Selling was and how their confidence and better understanding of how to close the sale and improve overall sales results.

Testimonial – Wyatt Horbury Account Manager

“I cannot say enough about the quality of training that Rai and the team at Dynamo have provided us over the last 8 weeks. The sessions were all extremely engaging and sparked a lot of curiosity in the team who were able to begin implementing the sales psychology methodologies in between sessions and then come prepared with questions and feedback in the next session.

From cold calling to closing, no matter what part of the sales cycle you are focusing on, Rai and the wider crew at Dynamo will be instrumental in fine-tuning your craft and increasing results across your team.”

Video Testimonial – Jonathan Derwin – Business Development Manager

Sales Coaching Elevates Performance at Sell Your Prestige Car

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In the high-value world of prestige car sales, closing deals requires more than product knowledge—it demands insight into people, emotional intelligence, and structure. That’s why James Susler, Managing Director of Sell Your Prestige Car, engaged Raimond Volpe and the team at Dynamo Selling to help drive long-term behavioural change and measurable sales results.

With a team of 15 salespeople and support staff, Sell Your Prestige Car embarked on a comprehensive, three-month sales coaching programme, tailored specifically for the luxury automotive market.

Who is Sell Your Prestige Car?

Based in Australia, Sell Your Prestige Car specialises in buying and selling high-end vehicles. Dealing with discerning clientele and high-value transactions, James Susler recognised the importance of not only motivating his team—but equipping them with the tools, structure, and mindset needed to thrive.

This wasn’t the first training the team had ever done, but it was the most in-depth. The goal was clear: achieve lasting behavioural change, boost performance, and embed new levels of accountability and communication excellence.

The Approach: Tailored Sales Coaching for Automotive Excellence

The training was designed with a behavioural edge. This wasn’t just about scripts or surface-level techniques. It was a combination of sales training and deep coaching focused on:

  • Understanding customer psychology
  • Mastering face-to-face and phone selling
  • Adapting communication styles in high-stakes negotiations
  • Handling objections without losing rapport
  • Building structure around daily sales activity
  • Creating internal motivation and consistency

Sessions included live workshops, scenario-based role-plays, and real-time feedback—designed to help the team refine every stage of their customer interaction, from the initial conversation to final close.

The emphasis was on turning average conversations into high-converting interactions, while fostering a mindset of excellence across the team.

The Results: Culture, Confidence, and Conversion

The feedback was immediate—and overwhelmingly positive. Team members reported a noticeable lift in confidence, communication skills, and structure in their sales process.

Over the course of the programme, Sell Your Prestige Car experienced:

  • A rise in conversion rates
  • Higher levels of team morale and motivation
  • Strong engagement from both salespeople and support staff
  • Continued performance momentum, even post-training

What made the difference was the behavioural angle. Salespeople weren’t just told what to do—they were coached on why it works and how to execute it with authenticity.

“The feedback from the team was exceptional. Not only did we see a lift in performance, but the mindset and motivation improved across the board. Raimond’s approach to sales coaching really made a difference.”
— James Susler, Managing Director

Ongoing Success and Future Expansion

Following the success of the initial engagement, Sell Your Prestige Car is now exploring additional support to maintain momentum. The focus is on continuous improvement and scaling the impact across more departments.

This case demonstrates the power of targeted sales coaching—not just as a motivational tool, but as a strategic lever for behavioural transformation and business growth.

For high-performing sales teams working in competitive, high-value environments, structured sales training and intelligent coaching can unlock not only better performance—but lasting cultural improvement.

Painting The Town Rochele!

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Rochele Painting, a formidable family-owned business with its headquarters in Brisbane, has grown organically under the energetic leadership of the founders, Rocco & Michele Festa, since 1975. From domestic to high-rise buildings and factories to entire developments, Rochele Painting has soared. So why did they contact Dynamo Selling?

Building A Bridges

As all founders discover, the bigger a company gets, the further away the founder is from the client-facing side of the business. Wanting to bridge this gap, Rochele called Dynamo Selling to help them permeate their founder’s business and sales philosophy through all levels of the company.

The gap had developed as Rochele had grown from a home office business in 1975 to handling 1000 painting projects a year between 2007 & 2011. They then doubled that within six years and continued to explode with work, undertaking projects across South East Queensland from Tweed, through Brisbane and as far north as Tewantin.

To help Rochele enrich their company’s client-focused culture, our strategists, Raimond and Sam, started by mapping out a plan of approach for the organisation a few months ago. This included planned discussions across all levels of the organisation, diverse training workshops and goal setting.

Gathering Input From All Levels

Knowing how to help a client involves input from every level of a company, as each level reflects the impact of the other levels that surround them. Dynamo extracted a rich source of company information and detailed insights into diverse issues.

These tabled issues were then analysed systematically with the client and separately and a plan of action was collaboratively created. Each issue had a unique solution, a corrective or supportive action and a goal allocated to it.

Some of the solutions that were allocated involved:

  • Behaviour training
  • Mind mapping training
  • The psychology of sales training
  • Training on understanding people
  • Training on reading people and body language
  • The general understanding of sales training

Additional training and workshops showed the entire staff how to develop relationships with clients, build rapport and handle objections. We also covered critical needs such as client retention, questioning techniques and switching strategies to get results.

The estimations team is engaged in ongoing specialist workshops that are already delivering great results!

What Was The Outcome?

Hear it from the client:

“Dynamo Selling was exactly what we were after. They understood our business objective and catered for the business perfectly.”

– Sam Festa, MD, Rochele Painting June 2022

Rochele has seen an immediate effect on their turnover and customer satisfaction off the back of this training with results that started as ‘great’ and are now record-breaking. The tailored sales coaching with the estimators has proved to be highly successful as the finest details were thoroughly covered.

Dynamo Selling has been engaged to continue with more training of the Rochele Painting team. Watch them paint the town Rochele!

If you want to start your record-breaking months for 2022, call us now!

Pool Resurfacing, Repairs, and Surrounds | Fibrestyle New South Wales

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As a manager, it’s always rewarding to see real growth in your team, and that’s exactly what we got from the Dynamo Selling course. One of my team members recently completed the training, and the change has been exceptional. They’ve come back with a noticeable boost in confidence, a higher level of accountability, and a more proactive approach to their role.

What stood out to me most was the level of professionalism from the Dynamo team. From the first interaction right through to the final session, everything was seamless, well-structured, and delivered with a high standard of care. The training content was practical, engaging, and immediately applicable in the workplace.

It’s rare to come across a training company that delivers on every level, not just in the quality of the training, but in the way they operate as a business. I have no hesitation recommending Dynamo Selling to any organisation looking to genuinely lift the performance and mindset of their team.

Glass-Clear Strategy: Elevating Sales Culture at Starglass In 2024

Glass-Clear Strategy: Elevating Sales Culture at Starglass In 2024

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Glass-Clear Strategy: Elevating Sales Culture at Starglass In 2024

Starglass—a leading name in the glass manufacturing and installation industry—partnered with Dynamo Selling to enhance their commercial performance through high-level sales training and sales coaching. With a strong market presence and a forward-thinking leadership team, the business was ready to build a more consistent and scalable sales structure that matched the quality of their core services.

Under the leadership of Managing Director Fletcher and his manager Riley, Starglass embarked on a strategic training journey with Dynamo Selling’s expert facilitator Paul, aiming to sharpen their team’s capability, install accountability frameworks, and fuel sustainable growth.

The Objective:

Fletcher and Riley had a clear vision:

  • Professionalise and systemise their sales process
  • Equip the team with strong communication tools
  • Prepare the business for continued expansion and opportunity

There were no glaring issues—just an intelligent, growth-oriented decision to upgrade their sales engine and align the team to long-term commercial goals.

The Approach – Sales Coaching with Dynamo Selling:

Dynamo designed a bespoke sales coaching program tailored to Starglass’s specific structure, people, and goals. The training focused on developing real-world sales skills, creating accountability systems, and enhancing customer engagement strategies. Paul worked closely with Fletcher and Riley to embed tools and mindsets that drive performance.

Key Outcomes:

  1. Refined Telephone Communication
    The team significantly improved their ability to handle customer calls with confidence and professionalism. With structured scripts, objection-handling techniques, and live call feedback, they became more comfortable and effective in customer-facing scenarios.
  2. Improved Strategic Awareness
    Through the training process, Fletcher and Riley deepened their understanding of the key levers for future business growth—including customer lifetime value, sales cycle control, and the power of proactive outreach.
  3. Widened Business Opportunity and Reduced Risk
    One of the smart strategic shifts was the broadening of Starglass’s client base. By developing relationships across new sectors, they’ve reduced overreliance on any single client and opened the business up to more scalable opportunities.
  4. Growth in Profit Through New Relationships
    Armed with new tools and confidence, the team began actively building relationships with multiple potential major clients. These new partnerships contributed to noticeable growth in revenue and future pipeline strength.
  5. Sales Accountability Culture Implemented
    Dynamo introduced structured sales targets and performance planners, allowing the team to take ownership of their metrics, improve forecasting accuracy, and build a stronger performance-based culture.

Continued Collaboration and Growth:

Starglass continues to work closely with Dynamo Selling, building on the foundation set in 2024. Fletcher and Riley remain highly engaged in the process, and the business itself continues to grow steadily, both in terms of capability and market reach.

Conclusion:

Starglass exemplifies the benefits of strategic investment in sales coaching. By working with Dynamo Selling, the business has moved from strength to strength—refining its commercial strategy, empowering its team, and positioning itself for long-term success.

With leadership from Fletcher and Riley and ongoing guidance from Dynamo, Starglass has created a sales culture built on professionalism, accountability, and growth.

 

 

 

 

 

 

Perfection Fresh Case Study

Perfection Fresh Case Study: How Dynamo Selling Sales Coaching Helped Gen Z Talent Thrive

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Perfection Fresh is one of Australia’s leading fresh produce companies, known for innovation, sustainability, and supplying premium fruits and vegetables to retailers nationwide. As part of their commitment to nurturing new talent, Perfection Fresh onboarded a group of Gen Z graduates entering the agricultural workforce — bright, ambitious, but lacking experience in communication, confidence, and sales structure.

Among this group was Tom, who initially approached us seeking a tailored sales coaching program. His goal was clear: to improve his own communication skills, while also helping his peers develop confidence, sales techniques, and a strong process they could apply in their day-to-day roles.

From that initial contact, Dynamo Selling was brought in to run a dynamic sales coaching program led by Brad, one of our most experienced sales coaches. The training was designed specifically to support emerging professionals like Tom and his cohort — individuals with strong technical potential but limited exposure to structured sales conversations or customer-facing roles.

The Challenge: Building Confidence, Communication and Process

When we first met the group, they were a mix of shy, hesitant communicators — unsure how to pitch ideas, ask the right questions, or navigate objections in a real-world setting. The team lacked a repeatable structure and needed help understanding how to connect with different communication and personality types, especially when working across departments or dealing with clients.

The broader goal of the program was to:

  • Build confidence and motivation in young talent
  • Introduce a structured sales process
  • Strengthen communication techniques
  • Teach effective questioning and objection handling
  • Create behavioural awareness to adapt to different customer and team personalities

The Solution: Targeted Sales Coaching for Emerging Talent

Over a structured program of interactive sessions, the team was guided through a proven sales coaching framework that combined practical skill-building with live role-play, personality insights (such as DISC styles), and structured selling techniques.

Led by Brad, our sales coach, the sessions were energetic, fun, and highly engaging. The transformation in the room was obvious. From week to week, each individual stepped up — going from quiet observers to confident communicators who were actively participating, having fun, and putting new skills into action.

Tom, who initiated the program, shared his feedback:

“Dynamo Selling fully exceeded my expectations. It was a fun and engaging course. Brad was a great coach.”

One of the standout outcomes was Lin, who after the training, was promoted to Supply Development Officer at Perfection Fresh — a direct result of the confidence, structure, and practical communication tools she gained through the program.

The Results: A Catapult in Capability and Confidence

The results of this sales coaching program weren’t just incremental — they were exponential. What began as a quiet group of recent graduates turned into a dynamic, confident team ready to represent Perfection Fresh with professionalism and pride.

Key takeaways for the group included:

  1. A clear, repeatable sales process
  2. Improved ability to ask powerful questions
  3. Understanding how to adjust communication based on personality and behavioural types
  4. Increased team confidence and motivation

The momentum built during the coaching sessions has continued long after the training concluded. With a structured foundation in place, the team now has the tools to grow into high-performing professionals — ready to take on the challenges of an evolving agriculture and produce industry.

 

 

 

 

 

 

Driving Explosive Growth Through Sales Coaching – Victor Nikolic, Sales Manager, Sydney Car Wholesalers

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When Victor Nikolic first joined Sydney Car Wholesalers as Sales Manager, he was full of potential but needed refinement. Despite his enthusiasm, his sales performance was not hitting the levels expected by the business. Recognising the need for professional development, his Managing Director, Rob Alha, reached out to Dynamo Selling to elevate Victor’s skills through a structured sales coaching program.

What began as a need for sales training quickly evolved into a transformational journey. We worked closely with Victor over a full program of tailored coaching sessions, covering everything from lead conversion to negotiation tactics, behavioural understanding, and business growth strategies. Within months, Victor’s performance skyrocketed—he was achieving 200% to 300% of his sales targets consistently. The turnaround was nothing short of remarkable.

With results this strong, the business couldn’t afford to stop. Victor transitioned into high-performance mentoring, where we continued to build on the foundation laid during the initial sales course. Our focus shifted from individual improvement to building business systems, enhancing leadership skills, and ultimately preparing Victor to take a broader role in business development.

One of the key factors in Victor’s success was the integration of AI tools and automation into his daily workflow. We introduced him to AI-driven strategies for handling leads, analysing performance, and communicating more effectively. This digital transformation helped the business streamline operations and manage the rapid influx of customers.

As the business grew, it went from a startup-style operation to a booming, high-demand dealership. Victor’s leadership became a key asset, as he applied the principles of sales coaching not just to himself, but across his team. New hires were brought on, processes were systemised, and a performance-driven culture was embedded in the business.

We also worked closely on human behaviour techniques—helping Victor understand how to read clients, build trust quickly, and use advanced influence and persuasion methods to close deals. These soft skills became hard results. Conversion rates soared, and client satisfaction remained high, even amidst their expansion.

Victor and Rob have both spoken highly of the results delivered. In fact, they’ve continued engaging with Dynamo for ongoing support, as they now plan to scale even further.

“It was a total transformation—not just in our numbers, but in the way we think, lead, and operate. Dynamo’s coaching was a game changer.”
— Victor Nikolic

Today, Sydney Car Wholesalers is a shining example of what happens when sales coaching, structured training, and modern tools like AI come together to drive business performance. Their story is a testament to what’s possible when you invest in your team—and back it with the right strategy.