EngageTech’s

Engage Tech Case Study

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Discover how Dynamo Selling’s cold calling blueprint helped this high-profile tech company achieve massive growth by obtaining record meetings booked straight after completing the sales training and sales coaching course!

EngageTech’s goal is “To make your business grow.”

 

performance chart

 

Engage Tech has over ten years of experience working with start-ups and scale-ups to enterprise companies.  EngageTech is completely transparent about its processes and tailors its approach to its clients’ unique product or service offerings.

Their team of 10 to 14 working in the technology industry space do a lot of outbound cold calling.   Raimond convinced the management that cold calling is an art form, and if you’re not cutting it with cold calling in the current space, they’re definitely at a disadvantage.

Dynamo Selling’s initial engagement was for a half-day sales training workshop to help EngageTech increase its cold-calling results.  Raimond had several discussions with EngageTech’s management team and encouraged them to develop and implement a retention program that has been integral to their continued growth – retention is the key, through their sales training and sales coaching program.

As well as changing behaviours and habits, the goal is to provide the tools and make the team accountable for them, ensuring techniques are utilised effectively so they can sit back and watch the results as they grow.

Dynamo Selling’s trainers are cold-calling experts rolling up their sleeves and re-enacting cold calls with the team.  PowerPoints, on their own, no longer cut it for this type of specialised sales training.  Dynamo reignites conversations around cold calling with live role plays to generate momentum and trust.

Scenarios with problem clients were played out using methodologies incorporating Dynamo’s success guaranteed, cold calling blueprint.   The EngageTech team was highly motivated, and the results were astounding once the momentum took hold, together with other learned competencies, such as:

  • Body language
  • Tone
  • Cold calling
  • Understanding how to read different personality types
  • Objection handling

Productivity and time management have increased substantially.  Being able to see the growth is satisfying and pleasing to see.  EngageTech has nearly doubled the number of meetings booked since completing this sales training and coaching course with Dynamo, as seen in the above graph!

EngageTech plan to continue sales training with Dynamo Selling, once the growth spurt is over.  The team is utilising all key skills acquired through training, ensuring their continued success!

Moving forward, Raimond and the Dynamo Selling team look forward to sharing some newly developed selling techniques with EngageTech to increase their sales further.

Wyatt Horbury and Johnathan Derwin give us their insight of how beneficial the sales training provided by Dynamo Selling was and how their confidence and better understanding of how to close the sale and improve overall sales results.

Testimonial – Wyatt Horbury Account Manager

“I cannot say enough about the quality of training that Rai and the team at Dynamo have provided us over the last 8 weeks. The sessions were all extremely engaging and sparked a lot of curiosity in the team who were able to begin implementing the sales psychology methodologies in between sessions and then come prepared with questions and feedback in the next session.

From cold calling to closing, no matter what part of the sales cycle you are focusing on, Rai and the wider crew at Dynamo will be instrumental in fine-tuning your craft and increasing results across your team.”

Video Testimonial – Jonathan Derwin – Business Development Manager

prestige car sales

Sales Coaching Elevates Performance at Sell Your Prestige Car

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In the high-value world of prestige car sales, closing deals requires more than product knowledge—it demands insight into people, emotional intelligence, and structure. That’s why James Susler, Managing Director of Sell Your Prestige Car, engaged Raimond Volpe and the team at Dynamo Selling to help drive long-term behavioural change and measurable sales results.

With a team of 15 salespeople and support staff, Sell Your Prestige Car embarked on a comprehensive, three-month sales coaching programme, tailored specifically for the luxury automotive market.

Who is Sell Your Prestige Car?

Based in Australia, Sell Your Prestige Car specialises in buying and selling high-end vehicles. Dealing with discerning clientele and high-value transactions, James Susler recognised the importance of not only motivating his team—but equipping them with the tools, structure, and mindset needed to thrive.

This wasn’t the first training the team had ever done, but it was the most in-depth. The goal was clear: achieve lasting behavioural change, boost performance, and embed new levels of accountability and communication excellence.

The Approach: Tailored Sales Coaching for Automotive Excellence

The training was designed with a behavioural edge. This wasn’t just about scripts or surface-level techniques. It was a combination of sales training and deep coaching focused on:

  • Understanding customer psychology
  • Mastering face-to-face and phone selling
  • Adapting communication styles in high-stakes negotiations
  • Handling objections without losing rapport
  • Building structure around daily sales activity
  • Creating internal motivation and consistency

Sessions included live workshops, scenario-based role-plays, and real-time feedback—designed to help the team refine every stage of their customer interaction, from the initial conversation to final close.

The emphasis was on turning average conversations into high-converting interactions, while fostering a mindset of excellence across the team.

The Results: Culture, Confidence, and Conversion

The feedback was immediate—and overwhelmingly positive. Team members reported a noticeable lift in confidence, communication skills, and structure in their sales process.

Over the course of the programme, Sell Your Prestige Car experienced:

  • A rise in conversion rates
  • Higher levels of team morale and motivation
  • Strong engagement from both salespeople and support staff
  • Continued performance momentum, even post-training

What made the difference was the behavioural angle. Salespeople weren’t just told what to do—they were coached on why it works and how to execute it with authenticity.

“The feedback from the team was exceptional. Not only did we see a lift in performance, but the mindset and motivation improved across the board. Raimond’s approach to sales coaching really made a difference.”
— James Susler, Managing Director

Ongoing Success and Future Expansion

Following the success of the initial engagement, Sell Your Prestige Car is now exploring additional support to maintain momentum. The focus is on continuous improvement and scaling the impact across more departments.

This case demonstrates the power of targeted sales coaching—not just as a motivational tool, but as a strategic lever for behavioural transformation and business growth.

For high-performing sales teams working in competitive, high-value environments, structured sales training and intelligent coaching can unlock not only better performance—but lasting cultural improvement.

scw cars logo

Driving Explosive Growth Through Sales Coaching – Victor Nikolic, Sales Manager, Sydney Car Wholesalers

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When Victor Nikolic first joined Sydney Car Wholesalers as Sales Manager, he was full of potential but needed refinement. Despite his enthusiasm, his sales performance was not hitting the levels expected by the business. Recognising the need for professional development, his Managing Director, Rob Alha, reached out to Dynamo Selling to elevate Victor’s skills through a structured sales coaching program.

What began as a need for sales training quickly evolved into a transformational journey. We worked closely with Victor over a full program of tailored coaching sessions, covering everything from lead conversion to negotiation tactics, behavioural understanding, and business growth strategies. Within months, Victor’s performance skyrocketed—he was achieving 200% to 300% of his sales targets consistently. The turnaround was nothing short of remarkable.

With results this strong, the business couldn’t afford to stop. Victor transitioned into high-performance mentoring, where we continued to build on the foundation laid during the initial sales course. Our focus shifted from individual improvement to building business systems, enhancing leadership skills, and ultimately preparing Victor to take a broader role in business development.

One of the key factors in Victor’s success was the integration of AI tools and automation into his daily workflow. We introduced him to AI-driven strategies for handling leads, analysing performance, and communicating more effectively. This digital transformation helped the business streamline operations and manage the rapid influx of customers.

As the business grew, it went from a startup-style operation to a booming, high-demand dealership. Victor’s leadership became a key asset, as he applied the principles of sales coaching not just to himself, but across his team. New hires were brought on, processes were systemised, and a performance-driven culture was embedded in the business.

We also worked closely on human behaviour techniques—helping Victor understand how to read clients, build trust quickly, and use advanced influence and persuasion methods to close deals. These soft skills became hard results. Conversion rates soared, and client satisfaction remained high, even amidst their expansion.

Victor and Rob have both spoken highly of the results delivered. In fact, they’ve continued engaging with Dynamo for ongoing support, as they now plan to scale even further.

“It was a total transformation—not just in our numbers, but in the way we think, lead, and operate. Dynamo’s coaching was a game changer.”
— Victor Nikolic

Today, Sydney Car Wholesalers is a shining example of what happens when sales coaching, structured training, and modern tools like AI come together to drive business performance. Their story is a testament to what’s possible when you invest in your team—and back it with the right strategy.

Masseuse Massage

Transforming Phone Selling and Lead Conversion – Masseuse Massage

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Masseuse Massage is one of Australia’s leading distributors of high-end massage chairs, known for their national footprint and strong reputation in the wellness and lifestyle sector. With a team of dedicated sales professionals across the country, the business sought to sharpen its performance, enhance team motivation, and lift conversion rates—particularly in response to a surge in lead generation campaigns.

This isn’t the first time Dynamo Selling has partnered with Masseuse Massage. We worked with the business a couple of years ago and delivered impressive results. It’s because of that earlier success that Leon Krupinski, the company’s National Sales Manager, re-engaged us to take the team’s sales performance to the next level once again.

Leon was clear in his objective: he wanted better conversion rates, stronger engagement from his team, and a more effective structure around inbound and outbound lead handling—especially when it came to phone selling.

The Approach

The sales team was originally made up of 24 staff members. To maximise impact, Dynamo first conducted a large group session to lay the foundation and assess team dynamics. From there, the team was strategically divided into two smaller focused groups of 12, allowing for more tailored and results-driven coaching.

The emphasis was placed on practical, real-world skills:

  • How to open conversations effectively
  • Structuring sales calls with confidence
  • Creating urgency
  • Handling objections
  • And most importantly, closing with conviction

We aligned these elements with their existing lead generation efforts to ensure the sales process was both efficient and consistent.

To further embed the learnings, Dynamo conducted spot-fire sessions—hands-on, on-the-ground coaching interventions where we either worked with individuals or addressed small teams directly. These rapid-fire, situational workshops provided immediate feedback and live application, allowing us to course-correct, motivate, and upskill the team in real time.

The Outcome

The results spoke for themselves. Momentum quickly built across both groups. Several team members emerged as standout performers, dramatically improving their conversion rates on inbound campaigns. Team morale lifted noticeably, and a renewed sense of focus took hold.

Through consistent sales coaching, we helped instil daily routines, confidence on the phone, and a sense of ownership in the sales process. The shift from passive lead handling to proactive phone selling made a significant impact.

Not only did we improve overall performance, but we also equipped the team with long-term tools—introductions, value statements, closing techniques, and mindset frameworks—all covered as part of our sales course structure.

“The team really responded to the program. We saw better results, better structure, and more energy across the board. We’re continuing the partnership with Dynamo Selling because we’re seeing real value.”
— Leon Krupinski, National Sales Manager

Looking Ahead

With ongoing collaboration now in place, Masseuse Massage is poised to build on this momentum. The foundation has been laid, and with a skilled, motivated team now in action, the business is primed for long-term growth.

This case demonstrates how focused sales training, sales coaching, and a structured sales course—combined with practical, on-the-ground execution—can transform a sales team’s mindset, capability, and bottom-line performance.

Fibrestyle

Pool Resurfacing, Repairs, and Surrounds | Fibrestyle New South Wales

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As a manager, it’s always rewarding to see real growth in your team, and that’s exactly what we got from the Dynamo Selling course. One of my team members recently completed the training, and the change has been exceptional. They’ve come back with a noticeable boost in confidence, a higher level of accountability, and a more proactive approach to their role.

What stood out to me most was the level of professionalism from the Dynamo team. From the first interaction right through to the final session, everything was seamless, well-structured, and delivered with a high standard of care. The training content was practical, engaging, and immediately applicable in the workplace.

It’s rare to come across a training company that delivers on every level, not just in the quality of the training, but in the way they operate as a business. I have no hesitation recommending Dynamo Selling to any organisation looking to genuinely lift the performance and mindset of their team.

KIA

30% Month-on-Month Growth at City Automobiles Through Retail Sales Training and Sales Coaching

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City Automobiles, located in Burnley, is a high-performing retail automotive dealership led by experienced Managing Director John Pascoe. After previously engaging Dynamo Selling at one of his Kia dealerships with outstanding results, John once again partnered with Raimond Volpe and the team—this time to develop the sales capability of his team at City Automobiles.

Having seen the measurable success of structured sales coaching and targeted retail sales training, John knew this approach would help take City Automobiles to the next level.

Tailored Strategy for Retail Sales Success

From day one, the focus was clear: build a programme tailored specifically to the demands of retail sales in a high-traffic dealership environment. Dynamo delivered a blend of on-site, live training sessions and virtual workshops, designed to energise the team and deliver immediate, real-world results.

This wasn’t theoretical training—it was hands-on retail sales training created to improve how the team engaged walk-ins, handled calls, and maximised every customer interaction through both face-to-face selling and phone selling techniques.

The training centred around:

  • Strong, confident introductions
  • Customer qualification and needs discovery
  • Real-time objection handling
  • Building urgency and trust in a retail setting
  • Clear, effective closing strategies

By refining both retail selling techniques and phone-based processes, the team gained tools that could be implemented immediately across all customer touchpoints.

Outstanding Growth and Momentum

Within just four months, City Automobiles experienced consistent 30% month-on-month growth—the strongest sales performance the business had seen in its history. The results were a direct outcome of focused sales coaching, behaviour change, and the introduction of structure and accountability.

Team members weren’t just more motivated—they were transformed. They took ownership of their performance and became more confident in their ability to convert leads and enquiries into lasting sales.

“Working with Raimond Volpe and Dynamo Selling has been phenomenal. Our team was not only motivated—they were equipped. We had our best three months ever, and the results speak for themselves.”
— John Pascoe, Managing Director

A Business-Wide Transformation

Following the initial success, City Automobiles expanded the engagement—bringing Dynamo in to deliver customer service training, with the service department next in line. This shift from training a single team to influencing the wider business culture demonstrates the broader value of retail sales training done right.

It’s not just about selling more—it’s about embedding high-performance habits throughout the organisation.

Built for Long-Term Retail Sales Success

City Automobiles now serves as a benchmark for retail selling excellence. With tailored retail sales training, high-impact sales coaching, and a results-focused sales course, they’ve established a culture of consistent growth and measurable success.

This case study highlights what can happen when a business commits to structured retail sales coaching and training. Whether it’s face-to-face selling, phone selling, or long-term customer engagement, the right programme delivers results that go well beyond the showroom floor.

A Business-Wide Transformation

Following the initial success, City Automobiles expanded the engagement—bringing Dynamo in to deliver customer service training, with the service department next in line. This shift from training a single team to influencing the wider business culture demonstrates the broader value of retail sales training done right.

It’s not just about selling more—it’s about embedding high-performance habits throughout the organisation.

Built for Long-Term Retail Sales Success

City Automobiles now serves as a benchmark for retail selling excellence. With tailored retail sales training, high-impact sales coaching, and a results-focused sales course, they’ve established a culture of consistent growth and measurable success.

This case study highlights what can happen when a business commits to structured retail sales coaching and training. Whether it’s face-to-face selling, phone selling, or long-term customer engagement, the right programme delivers results that go well beyond the showroom floor.

Hock My Car

High-Growth Transformation Through Sales Coaching – Hock My Car, Campbelltown NSW

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When Robert Alha, Managing Director of Hock My Car, reached out to Dynamo Selling, the business was operational but lacked structure and consistency. Based in Campbelltown, NSW, Hock My Car specialises in short-term personal loans secured against vehicle collateral. While the service offering was strong, the business needed direction—and the sales team needed refinement.

That’s where we stepped in.

We began by assessing their existing operations, sales habits, and growth barriers. It became immediately clear: the potential was there, but they needed a clear sales strategy and structure to scale effectively. Our team designed a complete sales coaching program tailored to their goals.

This included developing performance frameworks, streamlining processes, and embedding accountability across the team. We also delivered targeted sales training, focused on lead handling, customer interaction, and conversion techniques.

The impact was immediate.

Within weeks, team performance began to lift. Within months, the business experienced over 60% month-on-month growth—not as a one-off spike, but as a sustained trajectory. The sales volume became so high that the company began recruiting new staff just to keep up with demand.

This transformation wasn’t based on hype. It was grounded in building systems, reinforcing behaviours, and creating a results-driven culture. The sales coaching shifted the team’s mindset, aligning their daily actions with clear business outcomes.

As part of the engagement, we also supported the business with operational improvements—implementing analytical tools, tracking mechanisms, and scalable systems to manage and measure performance across the board. This gave the team clarity, structure, and confidence.

Today, Hock My Car is in full growth mode—expanding its reach, increasing headcount, and building on the foundation that’s been laid. They’re not just succeeding—they’re thriving.

“The difference is night and day. We now have a confident team, real systems, and the numbers to back it up.”
— Robert Alha, Managing Director

The Hock My Car journey is a powerful example of what happens when sales coaching, sales training, and a robust sales strategy come together. It’s not just about short-term results—it’s about building long-term momentum, and this team is just getting started.