Engage Tech Case Study
Discover how Dynamo Selling’s cold calling blueprint helped this high-profile tech company achieve massive growth by obtaining record meetings booked straight after completing the sales training and sales coaching course!
EngageTech’s goal is “To make your business grow.”
Engage Tech has over ten years of experience working with start-ups and scale-ups to enterprise companies. EngageTech is completely transparent about its processes and tailors its approach to its clients’ unique product or service offerings.
Their team of 10 to 14 working in the technology industry space do a lot of outbound cold calling. Raimond convinced the management that cold calling is an art form, and if you’re not cutting it with cold calling in the current space, they’re definitely at a disadvantage.
Dynamo Selling’s initial engagement was for a half-day sales training workshop to help EngageTech increase its cold-calling results. Raimond had several discussions with EngageTech’s management team and encouraged them to develop and implement a retention program that has been integral to their continued growth – retention is the key, through their sales training and sales coaching program.
As well as changing behaviours and habits, the goal is to provide the tools and make the team accountable for them, ensuring techniques are utilised effectively so they can sit back and watch the results as they grow.
Dynamo Selling’s trainers are cold-calling experts rolling up their sleeves and re-enacting cold calls with the team. PowerPoints, on their own, no longer cut it for this type of specialised sales training. Dynamo reignites conversations around cold calling with live role plays to generate momentum and trust.
Scenarios with problem clients were played out using methodologies incorporating Dynamo’s success guaranteed, cold calling blueprint. The EngageTech team was highly motivated, and the results were astounding once the momentum took hold, together with other learned competencies, such as:
- Body language
- Tone
- Cold calling
- Understanding how to read different personality types
- Objection handling
Productivity and time management have increased substantially. Being able to see the growth is satisfying and pleasing to see. EngageTech has nearly doubled the number of meetings booked since completing this sales training and coaching course with Dynamo, as seen in the above graph!
EngageTech plan to continue sales training with Dynamo Selling, once the growth spurt is over. The team is utilising all key skills acquired through training, ensuring their continued success!
Moving forward, Raimond and the Dynamo Selling team look forward to sharing some newly developed selling techniques with EngageTech to increase their sales further.
Wyatt Horbury and Johnathan Derwin give us their insight of how beneficial the sales training provided by Dynamo Selling was and how their confidence and better understanding of how to close the sale and improve overall sales results.
Testimonial – Wyatt Horbury Account Manager
“I cannot say enough about the quality of training that Rai and the team at Dynamo have provided us over the last 8 weeks. The sessions were all extremely engaging and sparked a lot of curiosity in the team who were able to begin implementing the sales psychology methodologies in between sessions and then come prepared with questions and feedback in the next session.
From cold calling to closing, no matter what part of the sales cycle you are focusing on, Rai and the wider crew at Dynamo will be instrumental in fine-tuning your craft and increasing results across your team.”
Video Testimonial – Jonathan Derwin – Business Development Manager